The following is a transcribed Video Q&A, so the text may not read like an edited article would. Scroll to the bottom to view this video in its entirety.
"This goes back to the question of who were you made to be. If you don't understand that you were destined to reflect God's nature and that sin is the exact opposite of who God is, then you're not going to understand why we flee sin.
We don't flee sin because we're afraid of God's punishment, we don't embrace sin because we're confident in his grace, we flee sin because we are fleeing to who God made us to be. The scripture teaches that by losing our life, we find it and what Christ was trying to communicate is that we are pursuing a fullness and an abundant life that only he can offer and that is rooted in who we were made to be.
We were made to be creatures who reflect the glory of God, and so our motivation for fleeing sin is rooted in God's holiness, but it's also rooted in the fact that this is in our best interest as well."